Tesla Model S Segmentation Analysis

AMITY Co. Fall Quarter 2020 Project

Role

Technical Designer, Researcher

Date

Winter 2020

Tools

Figma, Adobe Photoshop, Canva


Prompt

We were to create a presentation in which we were tasked with extensive research and analysis regarding Tesla's Model S and had to present a marketing presentation about it.

Background

This Tesla Model S Segmentation Analysis project was one that AMITY Co. decided to create to present. The idea was to dive into what makes Tesla so special and how Elon Musk created such huge strides with Tesla so quickly. Tesla took the world by storm and our presentation allowed us to present our findings and our research to a group of interested individuals.

Target Audience

Individuals interested in the different types of marketing, Tesla products, as well as research as a whole.

What did I do?

I implemented edits from Adobe Photoshop and worked with others to implement Canva slides to develop a solid and complete presentation to show for.

What did I learn from the project?

I learned several different ways of communication and research while also learning how to put a solid design together. Picking up different marketing strategies and analzying how Tesla is different from other big companies broadened my scope of marketing as a whole.